While Jordan is shown playing basketball seriously, the commercial also contains a shot of him laughing as he loses control of the basketball.
He is also shown smiling and laughing while drinking Gatorade with them. To contrast, the ad also contains various clips of Jordan playing basketball in an indoor gymnasium with men.
: 212 We also see video clips of Jordan having fun while playing basketball with the children outside. Subsequent cuts feature children of various ages and ethnicities trying to imitate his moves from NBA footage shown earlier. : 212 Following another NBA highlight featuring one of Jordan's slam dunks, the commercial cuts to a black child attempting a dunk with his tongue out like Jordan. The commercial begins with footage of Jordan during Game 2 of the 1991 NBA Finals against the Los Angeles Lakers, where he performs a difficult layup by moving the basketball from his right hand to his left while in midair. In subsequent years, the advertisement has been cited as one of the best sports commercials ever. While the advertisement did not drastically improve sales for Gatorade, it helped to further portray Jordan as a likable superstar, endearing him to children who wished to emulate his play. Originally broadcast on August 8, 1991, the commercial was warmly received by the public. Instead, he wrote lyrics and hired Ira Antelis and Steve Shafer to compose the song that would become the background music for the advertisement. Pitzel was inspired by the song " I Wanna Be Like You" from the Disney film The Jungle Book, but failed to secure the rights to use it. Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player.Īs the first Gatorade commercial to feature Jordan, the concept for Be Like Mike originated from advertisement executive Bernie Pitzel.
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It is provided without warranty of any kind.Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan. This article provides information only and should not be construed as advice. But thanks to new platforms, you can start building your own portfolio of premium real estate properties - from commercial developments in LA to residential buildings in NYC. You can even get into premium commercial real estate, which used to be off-limits to small investors. You can also invest spare change while you shop, and some apps will even add a $10 bonus to your account as soon as you make your first investment. This could be as little as $1, $5, or $10. There are far better ways to become a millionaire with small change.įor instance, you can buy slices of shares with however much money you want to put in. There’s a simple reason why sports betting is growing so rapidly: People want to turn small amounts of money into big fortunes.īut don’t gamble your money away. Better ways to become a millionaire (starting with $10) But there is an app that allows you to buy fractions of shares with as much money as you are willing to spend. To be sure, Caesars Entertainment shares currently trade at around $119 apiece. assets for around $3 billion, keeping its focus on the American market. Last month, Caesars announced the sale of William Hill’s non-U.S. We also have Caesars Entertainment, who purchased British online bookmaker William Hill for $3.7 billion earlier this year. The Las Vegas-based casino giant offers a mobile sports betting app called BetMGM, which is now available in 14 states.
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Well, casinos, which are known to have a license to print money, are also getting into the business.īack in August, Penn National Gaming announced that it would acquire Score Media and Gaming - a Toronto-based company that runs sports betting platform theScore - for $2 billion. How do you know sports betting is the next big thing in the U.S.?